Monday

Monday, July 27th

• 7:00 am – 7:00 pm Registration and NACE Bookstore
• 8:00 am – 8:45 am Opening Breakfast
• 8:45 am – 10:30 am Opening General Session (Sponsored by the Foundation of NACE)

 

Begin your Experience with a jam-packed session of information and industry updates. You will hear from NACE President Greg Casella, CPCE, on the effect that NACE is having on the overall industry. And hear Foundation of NACE President Eric Ostrow, CPCE, talk about the revitalization of NACE’s philanthropic arm and the wonderful opportunities the Foundation is creating to secure the future of our industry. And you will hear a fantastic address from celebrity Chef Rocco DiSpirito, who will be on hand afterward for a personal book signing session.

Book signing to follow in NACE Bookstore.

• 11:00 am – 12:30 pm Concurrent Workshop Sessions

Business

Andy Ebon

 

 

 

Using Facebook and LinkedIn for Business

Andy Ebon, EBS Virtual Communications & The Wedding Marketing Blog

There are many new opportunities in New Social Media. Two of the most prolific are Facebook and LinkedIn.

In this session, you will learn specific strategy and techniques to use them for business relationships; not just social networking.

Catering Services

Catering to Food Allergic Clients

Ellen Karlin, Comprehensive Asthma and Allergy Center

Food allergy is a growing public health problem that afflicts approximately 12 million Americans. The only treatment is strict avoidance of the food allergen. Your guests rely on you to provide complete and accurate information about food allergens.

This session will be a potpourri of the most recent research about food allergies, sensitivities and the many ways you can provide safe and delicious meals to your food allergic customers.

Event Management

Wedding Décor and Food Style Pairing

Matthew Trettel and Bruce Vassar, Twin City Bridal Association

Soar to new wedding heights with The Wedding Guys, the world’s purveyors of all things weddings. This session will include wedding knowledge featured in Inside Weddings and Miracle Weddings on the Discovery Health channel.

It’s about guest emersion and infusing the five senses! Learn a seamless cohesive flow from room environment decor and lighting while pairing with highly impact stylized menus.

Leadership

Joy Weaver

How to Be Socially Savvy in All Situations

Joy Weaver, Protocol Enterprises, Inc.

The Socially Savvy session(s) are high energy, and fun. This essential and valuable information can be put to use immediately. The session can be developed toward the topic of interest. Some current hot topics are Generational Differences in the Work Place.

Sales and Marketing

The EchoBoomer Bride and How to Market To Her

Alan Berg, The Knot, Inc.

The media is buzzing about the Echo Boomer bride. Who is she and what are the best ways to attract her business? The Knot Wedding Network has unprecedented access to this vital community of brides and the information you need on how to get them to do business with you.

In this session, participants will learn: Who are the Echo Boomer brides? How do they use technology and what does that mean to your marketing? How should you communicate with brides in a digital age? How are your own marketing efforts and website working against you?

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1:00 pm – 3:15 pm Global Luncheon (Sponsored by TheSavvyBride.com)

New to Experience, attendees will explore a multicultural journey and learn how to prepare and execute diverse events including Greek and Indian weddings, quinceañeras and bar and bat mitzvahs.

• 3:30 pm – 5:00 pm Business Partner Advisory BoardMeeting
• 3:30 pm – 5:00 pm Concurrent Workshop Sessions

Business

Secrets of Super-Productivity: Get More Done!

Neen James, Neen James Communications

You don’t have time to do everything you only have time to do everything that matters!

If we can get clear about those activities that make the biggest difference to our productivity we can get more done in less time and free ourselves up to get on with whatever else we choose.

In this workshop you will learn: How to achieve strategic clarity; Energy management versus time management; How to implement personal KPIs; Why you should systemize the mundane; How to control your technology platforms; How to identify and leverage your work style; How to utilize passion to boost productivity; and How to create a productive personal action plan for implementation and measurable results.

Catering Services

Discover the Southern Hemisphere – Wines of Argentina, Chile, and New Zealand

Troy Conklin, Billington Wines

Today’s wine world is a global community. The expansive coastal terroir of Chile, the high altitude vineyards of Argentina and the seaside sustainability of New Zealand represent some of the most exciting opportunities in the industry.

Come travel to these brilliant appellations in the southern hemisphere to discover what make them unique, what’s driving their successes, and how you can capitalize on these growth segments in a contracting economy. 

Event Management

Event Planning Made Easy

Jodi Wolf, Paulette Wolf Events and Entertainment, Inc.

No matter what the scale, budget or occasion, event planning can be an immense challenge.

This seminar will take you through every step of the event-planning process from early conceptualization, sourcing and contracting to last-minute details.

Leadership

‘Living Right Side Up in and Upside-down World!’

David Thomas, IntegriTalk

A wave of corporate scandals and the realities of a post-9/11 world confirm that integrity is a timeless yet timely virtue.

In a challenging and upbeat manner, this topic is addressed by exploring such questions as: What are the crucial aspects of integrity and how can it be defined? Why is integrity important to today’s workplace? How can it be maintained when those around us operate differently?

Sales and Marketing  

Sonny Ganguly

Build Your Brand Equity and Reach Today’s Customer

Sonny Ganguly, WeddingWire

Sonny will discuss how to effectively build brand equity in today’s marketplace, one that tends to be crowded and cluttered. The presentation will share best practices from Wal-Mart, Kraft Foods, Harvard Business School and WeddingWire.

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• 6:00 pm – 7:30 pm Business Partner Reception (By invitation only)
• 7:00 pm – 11:00 pm Off-Premise Event at CenterStage at NoDa

Escape on a Moroccan excursion to the beautiful and exciting city of Marrakech. Visit the country of 1,001 nights and tonight holds the promise to be the most intoxicating and exotic of them all.