Wednesday

Wednesday, July 29th

11:30 am – 1:00 pm Concurrent Workshop Sessions

Catering

Andy Ebon

Blogging Success for On-Premise Caterers

Andy Ebon, EBS Virtual Communications & The Wedding Marketing Blog

Working for a hotel, restaurant chain, private club or any large hospitality organization comes with some limitations. One of those challenges is the ability to get new content posted to your catering or wedding department web site.

One effective solution is developing your own blog, separate from the company website. You can add your own photos, information or anything that will complement your work, particularly in the ‘present tense.’

Business

Franceen Friefeld

Catering to Your Customers Healthy Lifestyles in an Easy and Profitable Way

Franceen Friefeld, Plated Concepts

This informative lecture explores the important factors to consider when designing a healthy catering offer to maximize sales and customer satisfaction including: consumer demands and the latest trends; sales and marketing strategies including the design of healthy menus and brochures with high appeal; healthy preparation techniques for maximum taste and satisfaction that meet a wide range of nutritional needs; and maximizing ROI through cost effective solutions and pricing strategies.

Event Management

Richard Carbotti

The Art of Blending Food, Service and Ultimate Design

Richard Carbotti, Perfect Surroundings, Inc.

The need to blend and develop events where style and food service work together hand and hand, is part of the creation of new exciting trends in event design. This presentation will explore how this can be achieved with fabulous results.

Leadership

Destination Success

Tim Sudall

Tim Sudall, Video One Productions

Get Ready to ROCK your business. In today’s fast pace world it takes a variety of personnel skills to rise to the top.

Destinations success will empower you to master many of these skills so you can focus on career success.

Sales and Marketing

Linnyette Richardson-Hall

Understanding Reality TV – An Insider’s Viewpoint

Linnyette Richardson-Hall, Premiere Event Management

It’s everywhere – reality television has hit the masses in a big way and everyone wants a piece of the pie! Join Linnyette of Style Network’s hit reality series, Whose Wedding Is It Anyway? as she shares the do’s and don’ts of this newest media genre.

Participants will discuss how “real” is reality television, discover what shows fit your particular “niche”, procedures and casting calls for getting on a show, professional performance and how to handle business once the show has aired.

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1:00 pm – 2:30 pm Closing General Session:

It’s a Jungle Out There!

Janine Driver, Lyin’ Tamer Education

In this hands-on and interactive training, based on her newly-released success strategies book, The Masters of Success (as seen on NBC’s Today Show), participants will gain a better understanding of how they can: discover what people are thinking without saying a word and enhance your personal and professional development; persuade and influence others using the three power body language cues; be a more skilled, elegant and influential communicator, and ultimately improve your decision-making skills.

Book signing to follow in NACE Bookstore.